Malmö has become an interesting place to visit through its strategic and long-term work with urban renewal. Attractiveness is seen as an important part of Malmö's growth.
Malmö City works with other actors to attract large meetings and events to Malmö.
In Malmö Folkets Park (People's Park), people of all ages meet and gather throughout the year. After being threatened with closure in the 1990s, today the park is one of Sweden's most visited destinations.
One of Sweden's largest urban festivals and a strong brand for Malmö. A festival which attracts 1.2 million visitors.