About us

Malmö will be the most accessible, innovative and sustainable destination in Europe.

This is our vision and our main objectives and goals are to attract more visitors, meetings and events to Malmö. A broad range of experiences doesn't only give our city an exciting pulse, it also has great importance for growth and employment.


World Tourism Organizations (UNWTO) defines tourism as: ”...a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.”

Malmö tourism is a part of the City of Malmö.

Do you have questions about our organisation?
Contact us:


Eva Eilstrup
Project manager Corporate Communication
E-mail: eva.eilstrup@malmo.se
Phone: +46 (0)708-224100